“Our study shows when exceptions to regulatory policies are made, the market will fill the void,” said Liber. The researchers say consistent, government-set standards may be more successful at lowering the number of young people who are vaping because all companies would have to meet them. JUUL’s withdrawal of fruit-flavored products was quickly offset by a combination of increased fruit-flavored sales by JUUL’s competitors and increased sales of other flavors – notably, mint/menthol – by JUUL.” The researchers say their study shows that relying on e-cigarette companies to regulate themselves doesn’t work, because buyers will switch to other flavors or other brands.Īlex Liber, MSPH, senior scientist with the Economic & Health Policy Research program at the American Cancer Society, said, “Companies’ attempts to self-impose their own restrictions are unlikely to improve public health.
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